Families work hard to build homes, acquire assets, raise children, establish businesses, create memories and lay foundations for future generations.
But while many families spend considerable time building these things, fewer spend time considering how everything will continue if the people responsible for managing them become unavailable.
We believe this is a conversation every family should have.
Unstrand & Co. was established around the belief that family continuity is about more than protecting property or preparing for emergencies.
It is about ensuring that the people, information, resources, relationships, responsibilities and values that make a family whole are not lost, inaccessible or left unmanaged when circumstances change.
We want families to move from hoping everything will work out to intentionally putting the necessary structures in place.
About Unstrand & Co.
Our Vision
A world where families are intentional about their preparedness, equipped to navigate life's uncertainties and empowered to preserve and advance what matters across generations.
Our Mission
To empower families with the guidance, information, systems and professional connections needed to build lasting continuity, strengthen resilience and prepare future generations to thrive.
What Makes Us Different?
We take a whole-family approach.
Rather than focusing exclusively on financial assets or legal documents, we recognize that family resilience depends on many interconnected elements. We help families see the bigger picture, identify what needs attention, organize their priorities and follow through.
We also recognize that no single professional can address every aspect of family continuity. That's why we value collaboration with qualified legal, financial, insurance and other professionals.
Our role is to help families navigate the process and make meaningful progress.
I founded Unstrand & Co. because life happens and I want families to survive, regardless. I believe families deserve to be intentional about the future they are building.
Across our homes and communities, we spend so much time working to provide for our loved ones, build assets, raise children and create opportunities. However we tend overlook the importance of ensuring that everything we've built can continue when life takes an unexpected turn.
I want to help change that.
My work is about helping families ask important questions, recognize what needs attention, take practical steps and establish systems that ensure stability, security and continuity.
I believe that preparing for the future is not just about what we leave behind. It is also about what we put in place for those who will continue after us.
My hope is that more families will recognize that continuity is not something to think about only when something goes wrong. It is something worth building intentionally, today.
Welcome to Unstrand & Co.
A Note From the Founder
Kemi Olaolu
As a wife, I didn’t realize how much I didn’t know. Going through this exercise has been so eye opening. We have just progressed to the 2nd phase and there is so much comfort in knowing I can get information whenever I need it.
Mary E.